Creative was based on THON kids' answers to the question "What Do You Want To Be One Day?" ​​​​​​​
"...Eli dreams of being a movie star."
"...Layla hopes to be a wildlife biologist."
"...Corbin wants to grow up to be an NFL superstar."
"...Eva hopes to be a horseback rider."
"...Troy aspires to be a mechanic."
"...Emily strives to be a teacher."
The campaign raised over half a million dollars in 7 days, all of which was donated towards the fight against pediatric cancer.
Personally executed all creative materials for the campaign. Graphics were used for fundraising and promotional efforts, including showcase on the THON social media accounts, which have a combined total of 200k+ followers. All of the proceeds were donated towards funding research and treatments.​​​​​​​
In addition to Instagram, the graphics were posted on Facebook, Twitter, the website, and DonorDrive. They were also highlighted in the THON Annual program (the "Diamond Guide"), which sold over 1200 copies.
Hand-drawn doodles created for images:
For more information about my position as graphic designer for THON, see here​​​​​​​
THON is a student-run philanthropy committed to enhancing the lives of children and families impacted by childhood cancer. Our mission is to provide emotional and financial support, spread awareness and ensure funding for critical research - all in pursuit of a cure. THON is made up of 16,500 student volunteers and has raised over $157,000,000. The yearlong efforts of over 16,500 student volunteers culminate in a 46 - hour, no sitting, no sleeping dance marathon every February and have raised over 200 million dollars. ​​​​​​​
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